Lucas LaChance, CPA, CIA and his marketing team will discuss how to run a successful fundraising campaign using social media and digital marketing. The world has been working from home for more than a year. Learn how to make your fundraising campaign stand out, use personal communication skills to increase involvement, and make sure that you allocate enough funds to promote your organization to reach new donors.
Learning objectives include understanding what platforms are available for fundraising and how to use them to the benefit of your organization, capitalizing on Giving Days and how to participate, learning how to create a realistic budget for your fundraising campaign, and crafting personal communications to encourage community involvement.
Lucas LaChance, CPA, CIA/Partner/Lane Gorman Trubitt, LLC/Dallas