Marketing to Lawyers and How to Attract Your Ideal Clients

Are you looking to grow your professional practice?  Alexandra Geczi, a DFW family law attorney and mediator walks through the steps that she took to grow her professional practice into one of the fastest growing firms in Dallas.  She also shares her expertise in marketing that would be attractive to solo lawyers and several examples of where accounting and financial professionals could work with small firms.   

LEARNING OBJECTIVES

• Marketing for small business
• Identifying the problem you solve
• Qualifying your clients
• Building an avatar
• Using language to attract your ideal client and repel the non-ideal
• Setting specific goals and measuring results
• ROI on marketing spend
• Interpreting reports on business metrics
• Generating referrals and what to do next
• Follow up recommendations

PROGRAM LEVEL: Basic
PREREQUISITES: No prerequisites exist.
PREPARATION: No special preparation is needed.